There has never been a more a crucial time for a business to maximize its online presence in the savviest, most effective way possible. There are so many companies with great products and services, but if your company is buried in search results to the point that consumers can’t find you online, you essentially don’t exist. PointLister is here to solve that problem through effective
What is Search Engine Optimization?
Search Engine Optimization, or SEO, is one of the best tools that companies have in terms of gaining visibility online because it allows them to bring in more visitors through free, organic search results. The major search engines like Google, Bing, and Yahoo rank websites based on specific parameters they deem most important and they do so at no long-term cost to the website owners. In optimizing your website and increasing your ranking in search engines results, you will gain more visibility and will, in turn, see an increase in visitor traffic to your website.
SEO is a long-term investment in your business.
While other forms of marketing such as paid ad campaigns only boost the number of visitors during the duration of the campaign, SEO gradually but permanently increases traffic to your business.
What You Need to Know About SEO
We provide a professional, full SEO service following the latest best practices of the industry. Our service includes:
Auditing Your Website
The first steps in auditing a website for SEO is to learn your current rank, review your website’s analytics, and determine the keywords that will set you apart and bring in targeted traffic from people who are likely to “convert” to paying customers.
On-site code review and repair work
Search Engines crawl your site in a unique way which requires the site to be structured correctly, contain the right metadata, HTML tags, sitemap and many other “on-site” factors. Our developers review and repair the site’s internal structure to ensure no errors are found by the crawlers. This increases your site rank and places it in higher on the search results for more search terms.
External inbound links
Each search engine has different ranking factors, but they all have a few factors in common: Link popularity. All of your website’s content will naturally create a collection of links; search engines use link analysis algorithms that look at the sources, number, and anchor texts of links to help determine their relevance in search queries. We create hundreds of high reputation links pointing to specific pages in your website in order to increase your page rank, drive more referral traffic and increase the reputation of your site.
Performance structure and site speed
Another factor that affects ranking is your site’s performance, appearance, and speed on different browsers, including mobile. You may think your site works just fine on your own computer, but users these days use a variety of devices and browsers. Search engines detect slow loading times, broken pages or code errors, and factor all of this into the final rank of your site.
Content Content Content
Search engines are designed to search for content. Enriching the content on your site will add more relevant “long tail keywords” which creates a larger pool of search terms users can type into the search box to find you. We create both on-site content in the form of articles and off-site content which is submitted to article websites & blogs and points back to your site as a high reputation link.
Social platforms such as Facebook, Twitter, Instagram and more are becoming another key traffic source and a factor taken into consideration by search engines. We create or improve your company’s social presence to assure that your content is present wherever your potential clients are.
One of our main specialties is manual directory listings. You may already be listed on Yelp and Foursquare, but there are over 50 other large directories and listing sites where your business information can be listed. PointLister has a special team dedicated specifically to the task of listing your website manually in multiple locations.
Implementation timeline and results
Professional SEO work requires many hours of work. There are no shortcuts – the results are gradual but significant and permanent. One must view the SEO work as a long-term investment which will “break even” in a matter of months, and pay off significantly in several orders of magnitudes in a manner of year. Our work is performed by the team over a period of 4 months, with an option by the client to retain some of our maintenance and growth services on a regular basis after the initial 4 months period is completed.
We will supply detailed reports on a monthly basis which includes a report of the work that was completed during the period, as well as the traffic analytics and performances of the site.